The New Yorker Brand Lab X Singapore Tourism Board - Storybeats

At the core of Singapore's ethos lies a commitment to sustainability, deeply entrenched in its food culture, which spans from heritage farms to esteemed hawker centers. This dedication to preserving both tradition and environment is a vital part of our national identity. In collaboration with the renowned New Yorker Brand Lab. This visual narrative encapsulates a day in our rich heritage, illuminating the manifold ways we implement sustainable practices within our food culture.